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DMC Marketing
May 11, 2022
In General Discussions
Join Devin Herz, in Belize, as he talks about what it takes to keep a consistent marketing message going! With 25+ years in marketing, Devin has not only been able to hone the craft of ROI-based marketing but has also accrued the knowledge required to build a world-class team of consulting and marketing experts. He and his team are ready to help you stand out, differentiate you from your competition, save you tons of time and get your marketing message on autopilot. Key Takeaways from this episode
► It’s more a marathon than a sprint
► Keep delivering content
► Be dynamic and consistent
Are You ready to take action and get your marketing on autopilot? Yes, I want to set my marketing on autopilot today!
► Follow and listen to Devin & DMC
Watch YouTube Video to know More Info : Dynamic Marketing Services
Contact Us
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
May 04, 2022
In General Discussions
There are certain times in a company’s life-cycle when market research can be highly-useful. For example: To see if your new business idea is in need or not: You have a new idea for your business, but it important to check out whether they area market for your business or not. Don’t just guess and start your planning –use market analysis instead. When moving into a new market: If you planning to sell your product overseas, it is important to know about your target audience. Different countries or states have different cultures and tastes. What works in one might not work in another. Research will help you find out the differences and adapt to them. When applying for funding: Show potential investors that your business is more likely to succeed than your competitors–and that your company is ready to meet the needs of the market.
Stay focused for your business
If your business is growing, you’ll eventually want to consider your focus group, survey, statistical analysis, and market trends approach to market analysis. With the help of the above points, you can decide how best to obtain the answers. If you are looking to do a market analysis for your business, Dynamic Marketing Consultants is the right choice to help you through it. Meet virtually with our lead consultant and founder to get tailored marketing advice that you can use in your business today! Get Detail Info: Business Marketing Consultants Tampa
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DMC Marketing
May 02, 2022
In General Discussions
It can be a struggle to gain the attention of your prospects these days let alone keep it and convert it into sales. On this week’s DMC Marketing Nugget, Devin Herz gives us 7 tips on grabbing your target audience’s attention and turning that attention into sales. Join us for this week’s DMC Marketing Nugget and get inspiration on how to uniquely reach your ideal clients! Watch the DMC Marketing Nugget to Discover: Select a specific target Stop them in their tracks Personalize for impact Provide value and benefits Provide proof of concept Have a strong Call-to-Action Hit them from every angle Special offer – Contact DMC to Discover How to Increase Your Response Rates | Schedule Here Watch YouTube Video for more Info : https://youtu.be/VscKeLBgMqE Contact Us : https://dynamicmarketingconsultants.com/contact/ Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Apr 28, 2022
In General Discussions
Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome.
While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs?
Clear Communication From establishing business goals and milestones to creating your brand logo, it is vital for you to be fully heard and understood by your consultant. The ideal business consultant will know the right questions to ask in order to have a firm grasp on your desired marketing outcomes, desired clients, and brand message. This level of innate understanding of marketing strategy only comes with years of professional experience. So seek to avoid someone who seems to know all the answers without first hearing your business goals and expectations.
Communication does go two ways though! Before scheduling a meeting with a potential consultant, have a set of questions and ask their plan and proposed strategies related to your specific concerns. Seek to build a trust-based relationship as, over time, the business partnership with a well vetted and seasoned marketing business consultant can be the additional point of contact you need to make this your best quarter yet.
But Do They Really Get It? Perhaps the most overlooked way to determine which business consultant truly aligns with your business needs is to select one with a small business of their own. There is no better indication of a successful marketing consultant than to look at how they market their own business! It is a unique opportunity to have your business marketing processes analyzed by industry professionals with years of dedicated experience, and the “know how” to implement the changes to get your business where you’d like it to be! So, take a good look at your potential consultant’s business processes and determine if they meet your business goals and standards.
Niche Marketing Strategies Abound Another reason to look outward for consulting help is that there are many ways to improve that you might not have even considered. A marketing consultant has likely worked with brands from various industries and can apply their marketing strategies in the way that best suits your business! Be sure potential business consultants have experience in your industry, be it service based or a product. Different strategies support different outcomes, and a consultant who has a detailed understanding of the needs of your customers and clients will make your marketing that much more effective!
Do Your Own Research With the internet at our fingertips, it is easy to find a wealth of information about potential consultants with a few taps on the keyboard. Check out the website of potential business consultants and see which clients they have worked with in the past. Many consultant’s websites will highlight their greatest achievements, so if they have great testimonials from local attorneys and that is your industry – you’ve likely found your match! As mentioned, how a consultant markets themselves is a great indication of their marketing skills, so while you are on their website, determine if they approach their personal brand marketing in a way that would be favorable for your brand.
How We Can Help Our team at Dynamic Marketing Consultants, based in Florida, is comprised of a well-rounded group of marketing professionals to fully support your business. From digital improvements to direct mail strategy and brand revivals, our specialized team is here to make your business the best version of itself! Feel free to contact us to hear more about how we can help – through business consulting and beyond!
Contact Us : https://dynamicmarketingconsultants.com/contact/
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Apr 28, 2022
In General Discussions
It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand. Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company. Importance of Branding for Small Businesses Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows. Strategic design and digital activity are the two most important tools in your marketing arsenal that can turn you from an SME into a successful and thriving brand.Here are some strategies and steps to make this change a success. Digital Transformation Strategies: 1. Your Brand Logo and Other Visuals A logo is the strongest identifier of a brand. In the digital space, brand strategy becomes even more important for a small business trying to develop its brand strategy. It becomes your identifier, which sets you apart from others in your area. If your logo design is representative of a long-range, strategic goal, employees can participate and understand the brand message it expresses. In properly update your company’s logo, it must be reorganized (to fit various digital platform specifications) and, in some cases, completely re-imagined. 2. Consult an Expert If the rebranding seems like too much of an undertaking, don’t feel overwhelmed. You are not alone, many SMEs (33%) are far from digitization because they do not know how to do it and do not have the budget to hire in house digital / IT marketing specialists. The good news is that there are many design and marketing agencies that provide consulting services for a fee that can support your digital transformation and digital marketing needs. 3. Design a Website For small businesses, investing in a website can be a difference between success and failure. A website is your digital store, which is always open. It works and gives to its customers even when you sleep, on vacation or with friends and family. It works tirelessly and intelligently. It provides you with important data, generates leads for you, and ensures that your small business budget can be expensive, but the benefit eliminates all costs. The strategic design of a website is an extension of your brand, which is always associated with the brand and communicates your brand’s message from each page to each interaction point and is presented in the color, font, design and even navigation of your website. 4. Set Up Company Social Media Profiles Once you create your website, start a thoughtful ad campaign, and regularly publish to your blog, it’s time to get involved in the area where all the conversations take place -social media. For most of the consumer market (Millennials and Generation Z) social media platforms are their second home. To reach them, you must market where they tend to spend their time. According to 82% of marketers who work with small businesses, social media is the most important aspect of their business. So, do some data mining and prioritize the social media channels where most of your target audience is hanging out. Then define your social network profile based on the information in the data. The most popular social media channels for most market segments are Facebook, YouTube, Instagram, and Twitter and each one’s target demographic is different and used for different purposes by its audience. 5. Start Email Marketing To make the most of your digital transformation and consolidate your brand message, you must use email marketing to reach parts of your target market that you may not have reached before. According to statistics, 81% of small businesses successfully trust email as their primary customer channel. 80% of SMEs use email marketing to retain existing customers and see them as the main driver for these two purposes. So, there you have what turns a small business into a successful, thriving brand. It’s not too simple or complicated.There are experts available who can iron-out the most complex areas of it for you. At Dynamic Marketing Consultants, we have a team of marketing experts who have the tools to handle these efforts while you manage your business growth. If you’re ready to set your business up for success, please reach out today to get started.
Contact Us : https://dynamicmarketingconsultants.com/contact/
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Apr 25, 2022
In General Discussions
Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo.
Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo or slogan for your business, you should first decide – how do you want your business to be perceived? Is your business built upon generations of experience? Do you offer innovative solutions to modern challenges? By having a solid idea about the image you wish to exude, you can then being to spread your brand’s message and value through the strategic branding of your logo!
Strategic Logo Branding Made Simple As we have discussed in previous blogs, clearly stating your value proposition enables your employees and work team to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! So, let’s examine logo branding strategies and simple ideas to effectively build a brand logo for your business.
What are the key attributes you want to communicate about your brand? Getting clear on your brand’s message and value proposition is the first step before crafting your logo. Are you looking to garner attention by being a pioneer in the tech industry? Or are you an attorney offering legal services to enterprise clients? Both companies will be seeking to attract drastically different clients, and their brand logo should reflect this fact!
A Logo that Speaks for Itself A recent article published by Forbes magazine took a detailed look at what goes into creating an effective brand logo, and important things to consider. It went on to talk about a shoe brand, White Mountain Footwear, and their experience with rebranding. They boasted a 20 percent increase in sales immediately after redesigning their typography. From friendly and approachable to traditional and trustworthy, the font used throughout your brand marketing will present an element of your business’s personality. Another widely recognizable logo – Google, boasts memorable bright colors and friendly, clean font. So be sure to research which font family will best suit your business needs when crafting your logo and marketing materials! There are countless resources available online from Google Fonts to fontsquirrel.
The study of color theory has prevailed for decades, and with good reason! Certain colors inspire various feelings and emotions and can either draw in potential clients – or turn them away. From a vibrant and playful yellow to a natural and practical shade of green, the color you choose to associate with your brand can creatively suggest what your business offers and have a tremendous impact on the outcome of your branding.
We’re Here to Help with Your Business Branding While there are many software and online options you can utilize to create a logo for your business, getting started can be the hardest part. With all the above-mentioned considerations in mind, it can be overwhelming. From building a logo from scratch to breathing new life into an existing one, our marketing team has years of experience and the industry know-how to streamline the entire process. Reach out to us and for a consultation and see how we can take the first step to overhaul your business marketing and reach your business goals this year!
Contact Us : https://dynamicmarketingconsultants.com/contact/
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Apr 19, 2022
In General Discussions
Join Devin Herz as he discusses how to ‘Position’ your company to be attractive to a buyer with Gordon Van Wechel of Alchemy Transitions.
Special guest, Gordon Van Wechel has built and sold three businesses in three different industries. He is the author of nine books, numerous articles, and training manuals. A frequent speaker to business groups and teaches marketing to new business owners for the SCORE division of the Small Business Administration.
Key Takeaways from this episode
► Get the offer and never be disappointed
► 8 ‘value builders’
► Get actual results
► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule
► Where to follow and listen to Devin & DMC | https://dynamicmarketingconsultants.c…
Watch You Tube Video to know about more Info : Gordon Van Wechel
Contact Us
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Apr 15, 2022
In General Discussions
Join Devin Herz as he talks with Daniel Alfon about choosing the LinkedIn Connection Strategy That Will Bring You the Positive Results You deserve! Special guest, Daniel Alfon, author of the book “Build a LinkedIn Profile for Business Success”, has helped thousands of entrepreneurs and consultants grow their businesses.
Key Takeaways from this episode
► The perfect LinkedIn introduction ► Why exposure is overrated on LinkedIn ► The ideal prospect Daniel Alfon’s | LinkedIn Cheat Sheet ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule ► Where to follow and listen to Devin & DMC | DMC Links
Watch YouTube video to know more about it : https://youtu.be/TX94bXKWtHA
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Dec 23, 2021
In General Discussions
Your brand is the handshake of your company, that bond between you and your clients and the other companies you do business with. The purpose of branding is to establish that bond and build trust with those who consume your products and services to create loyalty. In this blog post, we’ll discuss the importance of stellar branding and three tips on how to allow your brand to rise above the noise. Below is a transcript of Devin Herz’s DMC Marketing Nugget that’s filled with great nuggets to improve your company’s brand identity. Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now: 1 – Establishing Trust. When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects should feel is trust. Does your brand deliver on its promises? Does it go the extra mile? Is your brand consistently offering value? Those are just a few questions that you should ask yourself about your brand. 2 – Your Brand and Identity Remember logos are an important part of your brand identity, but they are not the most important part. While getting the look and feel of the company identity just right is critical, the brand identity that people will remember is how their interaction with you and your brand made them feel. The intangible elements of your company, the personality, emotion, and posture are what establish your brand’s image and identity more than the sharpest, most colorful, and best-executed logo ever can. Taking the time to discover the needs of your preferred client by stepping into their shoes is key. Ask yourself how you would you like to be served. This is yet another way to discover your company’s brand identity. 3 – What Sets You Apart from the Competition When considering the purpose of branding and what sets your company apart from others in your industry there are many questions you must ask yourself. One of these questions is “what is the most effective strategy my brand can employ that would impress our customers at every opportunity.” This goes past even the quality of your product or service to the ability of your staff to go above and beyond, to help each customer and provide them with the best care before, during, and after whatever project or sale is made. When all this is said and done, you want your clients to look for reasons to do more business with you, and of course, refer others. For more information about Re-Branding and how it will benefit YOUR business, reach out to us at Dynamic Marketing Consultants. We look forward to working on #BrandStrategy with you and your team, answering any questions you may have.
Contact Us : https://dynamicmarketingconsultants.com/contact/
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Dec 21, 2021
In General Discussions
Whether your business is located in a brick and mortar building or entirely online, having a strong digital presence and well-designed website is essential for business growth. I’m sure you have interacted with a business website that was too slow to load, and the information you were searching for wasn’t easy to locate. From building out an intuitive website to establishing a solid web strategy, how you design and implement your business website can make or break your brand!
Developing Your Digital Strategy: The Facts Not every website that looks attractive is effective at converting leads into customers. The modern advances in analyzing big data have ushered in many intriguing statistics demonstrating just how important having an appealing website is. 38% of people will stop engaging with a website if they perceive the layout to be unattractive. Additionally, Time Magazine recently found that a website has an average of 15 seconds to capture the attention of a user, or they simply click out. Having an effective digital presence doesn’t just end with a nice-looking website either. According to the Pew Research Center, 60% of internet access is done through the phone, making having a mobile-friendly website with valuable informative content almost as important as having a website at all!
With these fast facts in mind, before you even begin to develop your business website, it is important to establish a digital marketing strategy including your brand’s vision and goals in order to effectively capture your audience. Bringing on board a web developer with the know-how to accommodate both your brand’s style, product, or service as well as your client’s desire for an intuitive website can prove to be invaluable.
Search Engine Optimization: Can Google Find You? Once you have a website you are proud of, next, you will want to bring organic internet traffic to it! Potential leads and customers use search engines like Google to search for products and services. Are potential customers easily finding your business? Or your competition’s? Search engine optimization is another aspect of well-executed web design and strategy that is increasingly essential to marketing your business effectively. With millions of websites on the internet, how do you make yours rise to the top of the search engines? Search engine optimization (SEO) is the answer! Using keyword research, SEO experts can determine what your target market is searching for and cater your content to those findings. This digital marketing practice is what lands you on the coveted first page of Google searches and in front of potential customers looking for exactly what you are promoting! From a creative landing page and website copy that captivates your readers to creating valuable content for your company blog, there are countless ways to use search engine optimization to further your business’s visibility!
Pay-Per-Click and Drawing the Right Attention While SEO is a great way to passively make your website rank highly in search engines, Pay-Per-Click takes this strategy a bit further. Have you noticed those advertisements at the top of the search engines when you search for particular keywords? Those are Pay-Per-Click advertisements. Those ads are created using tools like Google AdWords. This form of advertising is especially beneficial for increasing a website’s exposure because the ads are rendered based upon the exact keyword searched. Additionally, you only pay for the advertisement if it is clicked by a lead, hence Pay-Per-Click. For example, if you are a Tampa, Florida based personal injury attorney, you would want your PPC ad to be listed when someone searches the internet for “best personal injury attorney in Tampa.” PPC leads will then drive highly qualified warm leads to your website, and with your speedy and attractive business page, you will capture the most conversions possible!
How We Can Help: We Grow Businesses Like Yours! From inception to execution, we have a well-rounded staff of highly knowledgeable marketing professionals ready to develop and promote your website. You may have the best product or service on the market, but if your web strategy and design are lacking, your profitability is likely lacking as well. Take the first step today toward promoting your brand and its digital presence using current industry standards and best practices! We are here to help every step of the way and have been the powerful marketing boost behind countless businesses and their websites.
Contact Us
Website : https://dynamicmarketingconsultants.com/
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DMC Marketing
Dec 17, 2021
In General Discussions
To have chat or not to have chat? That is the question. I’m sure everyone out there has been on a website and BOOM! In the lower right-hand corner, a chat icon pops up to greet you. Nelson Bruton, president of interchanges, a lead generation firm in business for years joins us to discuss having a chat team on your side that will help your business succeed. Below is a transcript of Devin and Nelson’s discussion that is filled with great nuggets to improve your business. Devin Herz – Hello Nelson. Nelson Bruton – Thank you for having me Devin pleasure to be here. Devin Herz – Oh yeah. Great to have you here as well. And Nelson, you’ve got some awesome software and a business that I want to bring some attention to and let our viewers out there know that this even exists. So, please give us some insight on your background and how you really got started in this segment of marketing consultants. Get More Info : Importance of internal marketing Contact
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DMC Marketing
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