Although Qutoutiao has set a new record for the shortest time from establishment to listing of a startup company; it has become the first mobile content aggregation company before Toutiao, and has encountered public pressure and verbal criticism with Toutiao and Kuaishou. Qutoutiao is just one page. No shortage. However, this does not prevent these information flow products, which are considered to be mainly users in third-tier cities and below, to become star companies with capital market valuation or market value that is a bit higher than that of classical Internet media companies. The stronger the roasting in the oven, the stronger the momentum.

Is there a possibility that many "elite" users have cracks in the cognitive evaluation system for such products. Of course, Qutoutiao’s own black Fax List physique can easily blur many people’s views on it. On November 12, Qutoutiao released its Q3 financial report, which was also the first financial report released by Qutoutiao since its listing on September 14. Immediately There is an article saying that Qutoutiao’s Q3 “huge loss” was 1 billion. In fact, according to the author's understanding, this includes the share lock-up agreement signed by the founding team of Qutoutiao at the beginning of the business. This year's Q3 recorded 730 million yuan as an equity incentive fee.

This equity incentive situation of Qutoutiao is different from other Internet companies. US GAAP is a one-time charge of costs for the current quarter and never again in the next quarter. Investing is a business that tests different eyesight and betting. For financial report data, investors have an account in their hearts like a mirror. Qutoutiao’s Q3 main business revenue was as high as 977 million yuan, an increase of 520.3% from 157 million yuan in the third quarter of 2017; given that in 2018 Q1 Qutoutiao’s revenue was 236 million yuan, and Q2 revenue reached 481 million yuan – this is This means that Qutoutiao's revenue has doubled quarter-on-quarter.