It took 20 days for the jelly to explode, and only 3 days for rapid cooling. The Jelly app became popular overnight. After a month, Jelly managed to get 494,966 downloads on February 11, becoming the first app since 2019 to beat WeChat to take the top spot in the AppStore. But it is such a popular product that has also attracted countless criticisms. The interface is simple, the gameplay is single, and there are many bugs. In the huge wind and boos, the gel has also been temporarily removed from the shelves. The appearance of Jelly has brought a breath of fresh air to the calm domestic social platforms. Previously, the "prophecies" of "MT Toilet", "Chat Bao", "Duoshan" or SOUL and Momo have also been staged again. It belongs to the innovation of social platform. So what is the origin of the hot jelly? Can we get some inspiration at the moment when "the end of social networking is WeChat"? And see below! 1. "Pinch your face" to share, the first step to enter the social media of the Metaverse Since the concept of the metaverse exploded, many giants have followed suit and added to the metaverse field.
There are people in the direction of "buying a house in the metaverse" and "appreciating paintings in the metaverse", but there is no product that is enough to attract attention until the appearance of gel. The opening animation of the jelly app is trendy enough, and the virtual characters are closer to the trendy Bubble Matt, which is sought after by young people, and the clothing is novel and trendy. Attract contemporary young people. The first thing users do after downloading the app is to "pinch their faces" to create a trendy villain that fits their unique aesthetic and socialize with others in this virtual world. After entering the hall, there are also many of the same people here. They are working or fishing, and they vividly show their status to the outside world, like a 3D stereo version of WeChat status, which is more vivid and intuitive. Pinching your face is not a novel way to socialize. Apple launched animoji synchronously when it launched face id. The main emoji package is fun and social.
Users can use the 3D structure to pinch out a virtual cartoon avatar of their own and a series of Funny animal-based dynamic emotes. Later, after iterative updates of the software, real-time virtual avatar video calls can also be made in their own Facetime. After that, various mobile phone companies have also launched similar face pinching functions in their own systems. There is also a face-pinching method that focuses on the interesting experience of the game. For example, there is also a face-pinching method in the phenomenal game "Cyberpunk 2077". Before starting the game, players can customize a unique avatar to play the game, so as to obtain more good gaming experience. Behind the customization, it also arouses young people's desire to share.