The shape of your logo says a lot about your business. It can tell customers if you are friendly or serious, scientific or artistic, traditional or cutting edge. Just like logo colors, logo shapes have meaning and this article is here to help you learn about them. Next time you need a logo you’ll know exactly what shape to use. Time to get in shape! Soft, round, organic shapes — If you were playing a game of catch with a friend what would you rather they throw at you—a sharp object or a special database soft object? The answer is pretty obvious. Even though logos don’t necessarily come flying at you through the air, they can still elicit a similar response.
In general, soft, round and organic shapes are less intimidating than sharp ones. They feel harmless, friendly and inviting. In this section we’ll look at how these feelings can be applied to different types of businesses. Circular, elliptical and ovoid logos Round logo Dominguez Family Dental designed by pinkaters for alexisdominguezdmd Round logo Black designed by C1k for jlcndm Round logo Southern Farmhouse designed by coin! Round logo special database Armstrong Creative designed by Mad pepper Round logo Smoke Yard designed by Virtuoso” for CAIN Construction Round logo CAKE & ROSES designed by Skilline Circles, ellipses and ovals can portray many values and feelings.
In the examples above we see these shapes used to portray gentleness with calm farm scenery; light-heartedness with cute animal illustrations; friendliness using an illustration of an seemingly approachable business man; and inclusivity for a family dental logo. round logo Xahamar logo by gaga vastard round logo Jurassic Walk designed by miremi_design round logo gardner camp designed by CreativeMania Round logos can also be used to take playfulness in a youth oriented direction as seen in the examples above, which encapsulate colorful, children oriented illustration. Round logo Certified Artisanal designed by A3″ Round logo Beth Westfall Chocolates designed by CBT Round logo The special database Taste Of Orient designed by deadkid0018 While the soft and gradual curves of circles, ellipses and ovals often lend themselves to gentler applications.