Some Taobao merchants have revealed that users will lose 50% of each additional step, and the effect of diversion will become negligible after multiple jumps. Although Ali has been trying to build social products such as Alipay circles over the years, it has been unable to change the fact that WeChat has become a customer acquisition channel that Tao-based merchants rely heavily on on. In August 2020, Taobao's official Weibo released "8 cold knowledge about Taobao", which mentioned that "Taobao generates 100 million Taobao passwords every day, all of which are taken and forwarded to the girlfriend group", this "group" The high probability refers to the WeChat group.
To this end, after the regulatory authorities required "interconnection", Ali also made some "concessions". For example, you can access WeChat payment in Ali-based apps, Youku, Kaola Haigou, etc. have all been connected. The community e-commerce app "Taocaicai" has added a "Find a friend WeChat payment" entry, and Taote has also launched a WeChat scan code payment the ancient Greek countries all presented the form of city-state organization of small countries and few people. The feudal system of the Western Zhou Dynasty was also a stronghold established by armed colonists.
The payment page of me supports WeChat payment. Therefore, when WeChat announced the opening of the e-commerce external chain and directly supported the use of Alipay for payment, some people in the industry said that Ali has dug a gold mine of WeChat traffic multinational giant enterprise. Especially in the last 20 years, after the development of Internet giants, everyone discovered that the ability of these digital platforms to dispatch people, finances, and things effectively kills the original offline organizational form! The various conveniences brought to us by today’s colorful.