We also analyzed google shopping impressions from several hundred retailers in june and july 2019 and compared them year over year to better understand the impact of prime day on google search interest. In the two weeks leading up to prime day (july 1-14, 2019 and july 2-15, 2018), we saw a 58% growth in google shopping mobile impressions. For context, this growth was exactly the same in june year over year. The inflection point came on prime day, which lasted 48 hours this year and 36 hours last year. Google shopping mobile impressions increased by 80% on the first day of prime day 2019 (july 15) compared to the first day of prime day 2018 (july 16). The second day of prime day saw an 84% increase in year-over-year mobile impressions.
Here are some results of the impact of prime dayinthe google search channel, what they mean for the coming weeks and other major trends to capitalize on this back to school and beyond. 1. Prime day sparked great interest in google searches it's no surprise that email list prime day hype has hit a new high this year, and google trends proves it. Google trend scores are relative to each other, meaning that a 100 - which occurred during prime day week of this year - represents the peak popularity of a search term over a given period. . Relatively speaking, searches for “prime day deals” on google were 26% less popular in 2018.
We also analyzed google shopping impressions from email listseveral hundred retailers in june and july 2019 and compared them year over year to better understand the impact of prime day on google search interest. In the two weeks leading up to prime day (july 1-14, 2019 and july 2-15, 2018), we saw a 58% growth in google shopping mobile impressions. For context, this growth was exactly the same in june year over year. The inflection point came on prime day, which lasted 48 hours this year and 36 hours last year. Google shopping mobile impressions increased by 80% on the first day of prime day 2019 (july 15) compared to the first day of prime day 2018 (july 16). The second day of prime day saw an 84% increase in year-over-year mobile impressions.