Editor's introduction: Why is the 1-yuan training course of the leek harvester so unsuccessful? What is it that makes people pay one after the other? What kind of changes will the 1 yuan training industry usher in in the future? The author of this article gives his own point of view, let's take a look! Secretly sign up for an illustration class and special database surpass your peers! Just 1 yuan, learn dubbing and become an economically independent woman! Challenge the high-paying sideline! Once sold out, limited to one purchase! ... It's hard not to be moved when you see these ads for the first time.
But if you can brush the same copywriting in the circle of friends every day, but the content of each course is different, it will inevitably be suspicious: Is the distance between me and financial freedom really only 1 yuan away? Learning ** easily earns over 10,000 a month? Deeply pick up the true face of 1 yuan training I do not know since when, similar advertising overwhelming. From dubbing to editing, from illustration to flower arrangement, from programming to data analysis, the training courses are varied, but the selling points are all focused on the same: low investment, high return, and instant-kill work wages. And the price is mostly 1 yuan, 8 yuan, 9.9 yuan, rounding up is equal to free.
And once you pay the tuition and enter the classroom, waiting for your training will be another style.Taking the voice monetization course as an example, searching for "voice class" on the black cat complaint platform, there are 842 related special database complaints, and the problems involve many aspects such as low quality of course content, refund disputes, difficulty in monetization, and false propaganda. In addition, financial management courses, illustration courses, data analysis courses, etc., were all surrounded by complaints from students without exception.