Since everyone uses Europe email list, it's easy to assume we're all "email experts" and therefore email marketing should be easy to do. It's an assumption that's tripped up many small businesses, whose hopeful communications Europe email list get snagged by spam filters or completely ignored by the Europe email list would-be audience. Either way, email marketing done incorrectly can cost a lot in terms of your time and money. To make the most of your email marketing efforts, be sure to avoid these common mistakes:

Send email messages without permission. Don't purchase any big email lists filled with addresses Europe email list of people who don't know - or care about Europe email list - your business. Whether you like it or not, emails sent to recipients who never asked for them are spam and nothing more. The only way email marketing will work is by asking potential Europe email list prospects for permission to share information. Send a personalized message inviting customers to opt-in, making sure to include wording like this: "With your consent, we will send exclusive offers Europe email list, coupons and details about upcoming specials." People who consent to receiving your emails will know exactly what they're getting-and then everyone's happy.

Overlook segmenting your list. "One-size-fits-all" is not a winning principle with email marketing. To whatever extent possible, every email message should feel like a personal communication to the recipient Europe email list. Send non-mobile-friendly emails. Increasingly, email recipients scan email messages on their mobile devices. But formats and design elements that are perfectly acceptable on a Europe email list laptop-such as multi-column layouts for text-fail miserably when viewed on an iPhone, Android or BlackBerry. Before anything else happens, your email must first be legible and easy Europe email list to view. Do some tests to make certain people can read your emails while on the move.