If you're in any way familiar with search engine optimization (seo), you’ve probably heard that there are “good” and “bad” ways to Finland Phone Number List do it. There’s white hat, which stands for “good” seo, black hat that stands for “bad” seo, and a grey hat that uses both types of tactics but is still not acceptable by google. Though black hat seo has been declared “dead” by many in the industry, having had its heyday in the early days of the Finland Phone Number List internet, it’s actually still alive and well, and can provide an unlikely source of inspiration for all white hat sees.

A brief history of black & white hat seo black hat seo wasn’t always considered poor practice. Tactics that are now considered black hat, such as keyword stuffing and blog comment spam, were previously widely used across the Finland Phone Number List seo community. It wasn’t until several years ago that google started pointing out these practices, labeling them as negative, and asking websites to clean up their acts in an effort to improve user experience. And with several algorithm updates to back up its statements, the use of black hat tactics started slowing down. What are the Finland Phone Number List differences between black hat and white hat seo? Image via marshals adder- LinkedIn.

Today, black hat seos still aim to find search algorithm loopholes that they can exploit to get a higher ranking. They also continue to use some of the Finland Phone Number List old-school black hat techniques. White hat seos, on the other hand, take the correct approach to seo in a less aggressive way, focusing on satisfying googles existing algorithms by providing relevant content that adds value for users. White hat seos often focus on onsite optimization, great content, quality backlinks, and plenty of keyword research. It’s really about “playing nice” with google, as opposed to Finland Phone Number List trying to trick google into giving you the ranking you want.