Lead generation is a critical process for any marketing agency. If you want to help your clients find their own leads, you better be able to perform this service to grow your own business first. A directory of marketing agencies can be a valuable source of these leads. If you're a serious marketing agency, you need to establish a presence in multiple directories to increase visibility, build a reputation, and generate an influx of leads that will generate revenue to sustain and grow your agency. Directories can be found in many different places. Some are offered by technology partners that you can use to support various marketing services you offer your clients, while others may be maintained by organizations dedicated to bringing success to the marketing industry. . Others can be found through third-party organizations created to connect businesses with marketing and other business solutions. Ideally, you'll want to place your agency in as many relevant ads as possible.
While this list is by no means exhaustive, it will give you a good starting point to employee email database begin adding your agency to the directories with the greatest reach and potential for lead generation. Technology Partner Directories Technology partner directories are set up by large marketing technology companies who want to provide an added benefit to their customers. Your agency probably depends on one or more of these services to support your clients' marketing. A listing in one of these directories can be a valuable link to your site and a potential source of new leads. 1. CallRail Agency Partner Program “Our Agency Partner Program is designed to accelerate the growth and increase visibility of digital marketing agencies, and further establish them as leaders in their profession. Over the past year, we've added new co-marketing opportunities, new opportunities for agencies to increase revenue, and new resources to enable them to offer call tracking, form tracking, and conversation intelligence to prospects and customers,” says Mary Pat Donnellon, CMO at CallRail. In addition to guest posts, social amplification and co-marketing campaigns, get listed in CallRail's Agency Directory to be matched with a prospect seeking your services. 2. Market Marketo's LaunchPoint solution is a great resource for finding agency partners.
The platform references reviews from G2 (more on that directory later) to complement its own in-depth agency profiles, contact form features, and excellent search capabilities while helping clients navigate their options, filter the results and find exactly the type of service they are looking for. This list is also publicly available, which can increase your agency's visibility. Note that you must be an active Marketo Partner to be listed in their directory. 3.Hub Spot HubSpot is not a public directory, so its visibility to potential prospects may be limited. But what your agency lacks in volume, it can make up for in quality. HubSpot opens its directory only to tiered partners, and those tiers are achieved through marketing performance and business volume. This means that your organization cannot buy its place at the top of the directory. But with sustained marketing success, you can increase your visibility and enjoy high exposure from excellent, qualified leads. Directory placement itself is driven by five-star reviews from your customers, so make sure you have a strategy for getting five-star reviews to start getting to page one.